Your Business on Display

Posted by on Sep 19, 2013 in Digital Media

Your Business on Display

As the digital world continues to evolve, business owners are no longer afforded the luxury of wondering if they will incorporate new technologies into their operations, but rather how they will incorporate these advances into their operations. Whether it’s the convenience of online ordering or the use of web-based applications to provide customer feedback, our customers expect our business to match the advances they see in the cell phones in their hands and the computers in their homes. One method of applying this new digital landscape into your business is through the use of digital signage, or the use of LCD displays or tablets to convey information to the customer and allow for touch-based interaction with your offerings. With the digital revolution now over (digital won, by the way), the average person has grown accustomed to the ability to interact with the world via flatscreens, retina displays and touch-based tablets. Because of the increasing familiarity, there is a burgeoning expectation for everything in our world to be interactive and, more importantly, to be a source of constant and ever-changing information. That’s where the use of digital signage brings together your needs as a business owner to deliver effective advertising and information with the manner in which your customers are used to receiving and interacting with this information. Commercial vs Consumer Digital signage is often confused with the simple use of LCD screens to display a static image. You may consider any store-bought display to be analogous to digital signage, but there are important distinctions. The first is the difference between consumer- and commercial-grade electronics. While you can pick up an impressive-looking display at any “big box” store, these are consumer-grade electronics, built to be displayed in low-light environments for an average of 4-6 hours per day. Commercial-grade digital signage units are built to be clear and relatively glare-free in well-lit environments and expected to operate uninterrupted for as long as your business is open. What this means for you is that, while an off-the-shelf display may be used for an approximation of digital signage, it will not be as clear, nor last as long, as the commercial-grade products. You will probably find yourself replacing the less expensive display with more frequency (not to mention the fact that the display simply won’t look as good), resulting in a higher cost of ownership than the commercial-grade product. Also, products created with the intended use of digital signage incorporate a blade server-like PC which will wireless connect to your office computer, allowing you to update as needed and reduce the cabling required to display the image. In fact, in most cases, all you need is a power cord! Important Questions to Ask Yourself There are some questions to ask yourself when deciding upon digital signage. The first may sound obvious, but it’s important to be clear: what are you going to use...

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Welcome to DSC

Posted by on Sep 19, 2013 in Digital Media

Welcome to DSC

Engage, Promote and Profit with Digital Signage Get ready to experience a whole new way to drive business and enhance the customer experience with digital signage. Join the digital revolution and discover a profitable way to deliver visually rich and captivating advertisements to your audience anytime, anywhere. With the digital revolution now over (digital won, by the way), the average person has grown accustomed to the ability to interact with the world via flatscreens, retina displays and touch-based tablets. Because of the increasing familiarity, there is a burgeoning expectation for everything in our world to be interactive and, more importantly, to be a source of constant and ever-changing information. That’s where the use of digital signage brings together your needs as a business owner to deliver effective advertising and information with the manner in which your customers are used to receiving and interacting with this information. Check out this trailer from our digital signage department DSC...

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